I picked my brand of toothpaste because it was moderately priced and has a handsome logo, a man in a top hat with a bright toothy smile. The logo is in black and white. I'm learning how to read chinese.
Every street sign, menu, label is a flashcard just for me. I see words everyday and it is just noise and light but as my abilities progress some of the symbols begin to make sense and take on distinct meanings. I know when I'm getting noodles, or rice. I know coffee and pineapple and Stop.
I think my toothpaste is called hei ren. I think that means "black person".